Proven with a decade of experience working in-house on brand strategy and refreshes, web, print, OoH, UI/UX, manifestos, integrated campaigns, video, direct mail, blogs, newsletters, PR, and social media. Freelance and agency work includes numerous CPG brands, events, websites, and non-profits.

I understand the difference between a great idea and a profitable idea. I use data, technology, and AI as tools to guide business decisions and communicate with cross-functional teams to craft clear, concise messaging strategies for my clients. I aim to become a subject matter expert and form a deep understanding of what my audience’s needs are—then bridge the gap. Knowing whether to use “warmups” or “warm ups” isn’t about grammar or syntax—it’s about knowing if your audience is looking for a hoodie or Pilates class.

My “side hustle” is learning how to tell stories through shooting video, scripting, and editing to fit a narrative. My literal hustle is on the pitch or running with my dog.