Disabled Patriot Fund
Disabled Patriot Fund is a non-profit with a simple mission: Providing assistance for local U.S. veterans and their families adversely affected by their military service. They are leaner and more agile so veterans can get the help needed when they need it.
The Challenge:
Working with Redacted Copy, a non-profit I cofounded, the Disabled Patriot Fund approached us for pro-bono rebranding help. They wanted to drive awareness without spending charitable funds on marketing to guarantee every cent possible goes to veterans who need and deserve help now.
The Solution:
I created a brand manifesto and taglines for them to use as their “fight song,” to share and adopt, to help garner awareness, and to give their mission statement a stronger, more emphatic voice.
Result:
The Disabled Patriot Fund was able to hold promotional events, charity functions, and outreach programs that used our pro-bono branding and marketing materials. This offset marketing costs that would otherwise be allocated directly to veterans.
Credit
Copy: Chris Olson
Design: Jackie Ortiz
CD: Shachar Meron