House of Glunz
With a legacy spanning back to 1888, House of Glunz was looking for a way to showcase their heritage, expertise, inventory and why that matters to modern-day clientele.
The Challenge:
Rewrite “Our Story” page relaying the rich history that spans generations and continents, what it means in the wines and spirits industry to develop real, long-term relationships, and showcase why that’s important for modern-day clientele.
The Solution:
Generations of knowledge for a moment in the making.
A tagline that perfectly summarizes over 130 years of service, relationships, hard work, and willingness to serve as America’s oldest family-owned wine and spirit merchant—to create a memorable experience for its clients. My goal was to demonstrate why history—and in this case, provenance—matters. Understanding their history means understanding the unique value House of Glunz brings to its clients.
The result:
House of Glunz barrelled and bottled its own Scotch whiskey, Sneaky Peat, which prominently features its “Our Story” web copy on the back of each bottle.
