Life Fitness Studio Collection
Accessories designed with a true adherence to both form and function—perfectly suited to a studio space or home gym. I worked closely with the product development, R&D, and marketing teams to spearhead sales collateral.
The Challenge:
Fitness accessories are ubiquitous in gyms. But a lot like Legos, they’re often used and strewn about without regard to the next person who may use them. Life Fitness created a collection of accessories that followed unified color theory to help keep them organized intuitively. They also catered to each accessory’s function within a gym or home setting.
We demonstrated how form follows function—neatly setting the table for customers to visualize the Studio Collection in their own space.
The Solution:
I wrote the catalog copy to align with the exercisers and facility owners involved in any studio setting; explaining the value, time saved, and aesthetic benefits of each accessory. Pithy headlines catch readers’ attention to the details that make this collection more than what meets the eye.
Life Fitness carved out a new category niche in the boutique studio market after this campaign, and sales exceeded business objectives and KPIs.
Credit
Copy: Chris Olson
Design: Lindsey Breh
CD: Dan Murphy
